By DriveZA | May 15, 2025
The LEPAS L8 – Chery’s bold new flagship SUV targeting young, tech-savvy buyers
LEPAS: A Brand Built for the Young (and Young at Heart)
LEPAS (combining “LEAP” and “PASSION”) is Chery’s latest play for younger, style-conscious buyers, sitting above its mainstream Chery, Omoda, and Jaecoo brands in terms of sophistication. Unlike Chery’s family-focused models, LEPAS promises sleeker designs, advanced tech, and a more dynamic driving experience—key selling points for urban millennials and Gen Z shoppers.
The LEPAS L6’s tech-packed interior hints at what the L8 will offer
LEPAS L8: A Premium SUV with Hybrid Power
Platform & Powertrains
- T1X Platform (shared with Tiggo/Jaecoo)
- Petrol, Hybrid & EV options
- 1,400+ km range (hybrid version)
- L2 model EV-only
Tech & Features
- Digital cockpit with AI assistant
- Premium materials throughout
- Next-gen infotainment
- L4 autonomous driving capable
Global Rollout
- 27 countries by 2025
- 45 countries by 2027
- SA potential 2026-2027
Will LEPAS Work in South Africa?
✅ Why It Could Succeed:
- Hybrid Appeal: 1,400km range solves fuel price anxiety
- Fresh Design: Standout styling for image-conscious buyers
- Chery’s Momentum: Omoda/Jaecoo success builds trust
⚠ Potential Hurdles:
- Brand Overload: 4 Chery brands may confuse buyers
- Premium Pricing: Must undercut German/Japanese rivals
- Service Network: Luxury expectations challenge dealers
The LEPAS L8’s coupe-like silhouette targets younger SUV buyers
The Big Question: When Is LEPAS Coming to SA?
Chery hasn’t confirmed LEPAS for South Africa yet, but given our market’s love for SUVs and hybrids, it’s a strong possibility. If launched here, the L8 could compete with:
| Model | Price | Key Difference |
|---|---|---|
| LEPAS L8 Hybrid (est.) | R750K-R800K | 1,400km range |
| Haval H6 GT | R739,900 | Less tech |
| Hyundai Tucson Hybrid | R849,900 | More expensive |
| VW Tiguan Allspace | R765,400 | No hybrid option |
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Final Thoughts
LEPAS is another bold move from Chery, and if it brings the right mix of style, tech, and efficiency, it could shake up South Africa’s SUV scene. Keep an eye out for updates—we’ll be the first to know if (or when) LEPAS lands locally.
